![]() ![]() But some fans of the game end up spending thousands of dollars in a single year.Īnd according to Tom Viinikka, CEO of Edmonton Screen Industries Office, which advocates for companies and entrepreneurs in the city's screen media sector, this is exactly how game companies get people to pay. She spent about $150 US on in-game purchases one year. In those moments, Taylor says, in-game purchases start to become pretty tempting. ![]() "It feels like, 'Oh well, jeez, I better buy this because getting stomped isn't fun.' Nobody is having fun getting stomped or beaten every game because they suck," said Taylor, a 29-year-old who works in tech support in Illinois. The game lets you pay real dollars for in-game currency that you can use to either upgrade a skill, or acquire a star player. You can either log hours and hours trying to earn those upgrades, or you can take a shortcut. One game mode lets you create your own custom player and live out the dream of being an NBA superstar, while the other lets you assemble a dream team of players, such as pairing Michael Jordan with LeBron James.īut if you want your player to have the best skills, or your team to have the best players, you have a choice to make. But according to Christine Taylor, who has played the series since 2015, it becomes difficult to compete against other players if you don't pay extra.Īnd its two most popular game modes, M圜areer and MyTeam, are heavily geared toward online play. Players can play the game as-is, without the subscription or other in-game purchases. None of the additional purchases in NBA 2K24 are mandatory. The price breakdown, shown here in US dollars, shows the additional rewards players can get if they subscribe to the season pass. ![]()
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